While at university, Joe Prytherch (known as Mason London) built up a portfolio by designing artwork and posters for friends’ music projects. Although his professional life after graduating began with a lot of commercial work for big corporate companies, his portfolio of self-initiated, music-related work finally landed him a series of commissions from Stones Throw Records, including a t-shirt design for Madlib. The experience propelled him into the design sector of the music industry and ultimately led him to take on the role of art director with Boiler Room.
Now freelancing from his base near Uppsala in Sweden, Joe is regularly commissioned by clients in the music industry to create album artwork and music videos. He talks to us about the transition from busy London to tranquil Sweden, and tells us how his motivation to do self-initiated projects helped him to get his dream job.
He does design, illustration and animation work, predominantly for clients in the music industry but also for sports brands, magazines and small companies. Typical projects include animated music videos, album and single artwork, social content for sneaker releases and editorial images to sit alongside articles. He also occasionally does branding work for small companies.
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'The Long Way Home' is a collaboration between visual artist Mason London and musician Kiefer. Over the past 3 years, the duo have collaborated on 10 animations based on music from Kiefer’s acclaimed EPs released by the legendary Stone Throw Records. This animation is an epilogue to the series, featuring brand new visuals and music and the first to be released as an NFT. Set decades after the other animations in the series, it depicts a moment of calm in a city where solitude is hard to come by.